
Upgrading Zuidplein/Ahoy center with public realm
Regeneration in disadvantaged south of city
Hart van Zuid, launched in 2016 by the City of Rotterdam with a Ballast Nedam–Heijmans consortium, is a long-term regeneration programme for the area around Zuidplein and the Ahoy complex in Rotterdam-Zuid. Its key moves include a rebuilt bus station, an expanded Ahoy convention centre, a new arts centre and swimming pool, and a substantially improved public realm knitting together shopping centre, metro and surrounding neighbourhoods. Delivered through an innovative long-term public-private contract, it works at the scale of a district centre for the city's southern half.
Hart van Zuid is significant as a deliberate attempt to redirect investment to Rotterdam-Zuid, among the most disadvantaged urban areas in the Netherlands, using a centre-upgrading rather than wholesale-clearance approach. It is frequently discussed alongside the Nationaal Programma Rotterdam Zuid as a test of whether public realm and facility-led regeneration can address entrenched socio-economic inequality.