
Media/IT cluster in Sangam
Brownfield tech district since 2002 World Cup
A planned media and information-technology cluster developed by the Seoul Metropolitan Government from 2002 in Sangam-dong, on reclaimed land adjacent to the former Nanjido landfill and the World Cup facilities. The plan laid out a compact district of broadcasting headquarters, digital-industry offices and supporting housing along a themed Digital Media Street, integrated with new parks created on the rehabilitated landfill.
Digital Media City exemplifies Korea's state-led cluster planning, using a single district to concentrate an entire industrial sector and to rebrand a stigmatised landfill periphery as a symbol of the digital economy. It is frequently cited in East Asian planning literature on innovation districts and mega-event legacies, linking the 2002 World Cup to long-term structural change in western Seoul.