
Riverfront activation, infill
Reclaims low-density downtown
A vision plan for downtown Jacksonville, Florida, prepared in 2019 by the city's Downtown Investment Authority as part of its community redevelopment planning. Its key moves are the activation of the St Johns riverfront with parks and mixed-use development, and infill on the abundant surface parking and vacant parcels that fragment the urban core. The plan sets a framework for public investment and developer incentives rather than a fixed masterplan.
Jacksonville typifies the hollowed-out downtowns of car-oriented American Sunbelt cities, and the plan belongs to the broad post-industrial current of riverfront regeneration used to re-anchor such centres. Its significance lies less in formal innovation than in illustrating how mid-sized US cities deploy redevelopment authorities and waterfront activation to rebuild density and civic life downtown.